伊人一区二区三区_无码毛片一级片特黄_惊爆摩天楼在线观看_137大胆人体在线观看_久久99精品久久久久婷综合_一区二区三区黄色录像

0756-8818851
NOTICE
Website announcement:In business, welcome to use Weihang Logistics!

Hotline

0756-8818851


HQ Add: 9th floor, Yinji Cross Border Building, Cross Border Industrial Zone, Xiangzhou, Zhuhai

TEL: 0756-8818851

FAX: 0756-8818851

WEB: http://m.chengdu007.net



News

Current Location:Home-News-公司公告

New layout: why do postal express companies rush to the live broadcasting room?

Release Time:2022-05-28 06:14:52 View:2697

Source / zinc Finance (id:xincaijing)



Author / sunpengyue



Edit / gale




Recently, the live broadcasting rooms of postal branches around the country have been frequently screened on major platforms such as Tiktok Kwai.

The anchors in the live broadcasting room either wore postal uniforms or shouted loudly to promote products in front of the large logo wall of "postal express": "click on the top left corner to pay attention, there are fans' welfare coupons!" "There are only 10 welfare items. Come to the link, May 4th, March 21st!" "All the treasures in the little yellow car are on sale!"

The image of Postal Express has gradually changed from wearing dark green uniforms and neatly packed weekly magazine envelopes on both sides of the seats to the well-dressed face of the hostess under the beauty lamp in the live broadcasting room.

Although unexpected, it is also reasonable.

Since the e-commerce live broadcast became a new outlet in 2018, more and more enterprises regard the live broadcast as a market rescue, new growth point and enterprise magnifying glass. On the one hand, logistics companies can save a lot of transportation costs by making live broadcasts, which is the natural advantage of express enterprises; On the other hand, express stations all over the country can access a broader supply of goods.

As the express delivery enterprise closest to e-commerce and live broadcasting, it has just taken the first step.



01




Parallel business and agriculture

In the postal express live broadcast room, the most common screen language is: "can you send SF after placing an order?" This joke is all over Tiktok. It has become the biggest memory point for users after postal express set foot in live broadcasting and carrying goods.

The biggest highlight of the postal live broadcasting rooms is that they can be called a huge IP matrix. Every night, more than 20 postal branches with different prefixes start broadcasting at the same time, which is particularly eye-catching.

(source: Tiktok)

China Post has 50000 outlets across the country. These regional branches affiliated to China post are all live broadcasts of their own development, and the head office, China Post, does not directly manage them. According to e-commerce online report: postal services all over the country have autonomy and have been trying different businesses; The group neither advocates nor resists the live broadcast and delivery of goods on various platforms.

Local postal services, which are not under unified management and have autonomy, also choose different products. For example, Jinjiang post and Beijing post, which are the most popular in the live broadcast room, mainly focus on beauty and skin care products with the highest sales volume in the live broadcast; Jinan post mainly sells stamps and cultural and creative products; Xinxiang post and Guizhou post choose to help farmers live, and the selection is mainly agricultural products.

According to the data of cicada mother, among the major postal branches in China, Jinjiang post has the highest sales volume of live broadcasting, with sales of nearly 25million yuan within 30 days, followed by Beijing post and Xinxiang post.

It is worth mentioning that Xinxiang post, located in the third tier cities, is the most in-depth branch of China's postal system in the transformation of live broadcasting and goods delivery. Since 2020, Xinxiang post has begun to explore the field of live broadcasting with goods, established an e-commerce live broadcasting operation exchange center in Xinxiang City, and actively invited local live broadcasting companies to settle in.

In 2021, Xinxiang Post's live broadcasting room achieved a total of 2.698 million sales orders for live broadcasting e-commerce agricultural and labor assistance, with a sales volume of 34.98 million yuan; In Q1 2022, 700000 live broadcast E-Commerce orders were realized, with sales of 12.6 million yuan. This brilliant report card has also been valued by Henan postal branch.

It is reported that at present, 15 branches and bureaus in all cities of Henan Province have successively set up their own live broadcast teams, with all staff carrying goods.



In addition to the popular daily necessities and cosmetics, the most impressive is the live broadcast of helping farmers. Guizhou Post's live broadcasting room mainly focuses on agricultural products. The score of its associated self-supporting store "postal Guizhou specialty" is as high as 4.99, with a total sales volume of nearly 100000 pieces.

Postal Express is the place with the largest number of sites in the country. There is a famous passage on Tiktok: "don't ask if the postal service can deliver it, you can get there in China." The nationwide logistics routes mean that they can contact more villages and more local specialties; Coupled with the background of state-owned enterprises, the masses have a high degree of trust, which paves the way for live broadcasting of agricultural products.

At present, more than half of the direct broadcasting rooms of the postal branches are mainly agricultural products, with the slogan of helping direct broadcasting of agriculture and Rural Revitalization.



02




Express enterprises choose live broadcast

It is not uncommon for express companies to make live broadcasts.

At the beginning of the year, the cross-border bonded warehouse under rookie opened its first live broadcast, inviting well-known actress Jinsha to bring goods on site as rookie's global good strictly elected official and tmall star's exquisite lifestyle home, attracting nearly 4million onlookers.

Shunfeng, Zhongtong and Yunda, which are better known to ordinary consumers, have also tried to bring goods live.

In May, 2020, laimeisong, chairman of Zhongtong express, opened the first boss in the express industry to take goods, with a total of 8.1 million visitors, a total of 600000 visitors in five seconds in Taobao live studio, a total sales volume (Gmv) of the whole event exceeding 15million yuan, and a total of more than 1.1 million packages were generated in the whole live broadcast.

Shunfeng directly invited the head webmaster to the lychee origin, and broadcast the whole process of lychee picking, selection and express packaging live. In just two hours, hundreds of thousands of netizens gathered to watch and place orders. During the live broadcast, the number of orders placed increased by 50% compared with the sales volume in the same period on weekdays.

Meanwhile, Yunda express showed the "unique advantages" of the express enterprises in live delivery of goods during the 2021 New Year Festival: the first online order of the New Year Festival was delivered by Yunda to a customer in Shanghai within one hour.
It is not difficult to see that it is the trend for express companies to start e-commerce to bring goods, and their preferred products are agricultural products.



Agricultural products are a special category in the live broadcasting industry. There are not many anchors who choose them to bring goods, and no absolute head has been born. The most important reason is the short shelf life of fruits and fresh fruits. The longer the express process, the higher the damage rate and the greater the possibility of deterioration. The earlier the express party gets involved, the smaller the loss.



According to MCN zhongkuai media, a partner of Zhongtong express, there must be at least 7 to 8 transportation links in the process of fruit picking, distribution center, fruit stalls of primary and secondary wholesale, and then consumers' hands. However, if our express party sells goods live, at least 3 to 4 links will be saved in the process. If the cycle is shortened, its damage rate will drop, and the cost performance of what consumers get will be better.



Although it has the advantage of logistics timeliness, there are still a lot of problems in the live broadcast of express enterprises.




03




Express companies and MCN



As a particularly conservative industry, in the e-commerce ecosystem with rapid development for more than ten years, express does not directly talk to consumers, and has always adhered to its own comfort circle. Although it has the closest relationship with live broadcasting and e-commerce, express companies are still "recruits in the live broadcasting industry".



From the supply chain to the anchor, it starts from 0.



Even the most "trendy" postal express with the best live broadcast must also rely on the help of MCN: Although the bright hostess in the postal express live broadcast room wears uniforms, she is not a postal employee, but the staff support provided by the cooperation between Postal branches and MCN agencies.



Among them, Jinjiang post, which has the highest sales volume, all the hot commodities in its small yellow cars come from third-party stores, and even dozens of selections come from different stores. The operating entities of these third-party stores have nothing to do with China Post, and postal live broadcasting only serves as a drainage.



The most black humor is that the express used by these third-party stores is also basically accessible. Maybe you can really receive SF express for the goods you bought in the postal express broadcast room.

The MCNS signed by the postal branch are inconsistent. The scores of the stores associated with the selection are high and low. The goods carried are not directly sent through the official website, and the quality is questionable. This has led to the postal broadcast room selling goods from third-party sellers under the gimmick of state-owned enterprises, and the authenticity of enterprise endorsement should be questioned. The aura of trust among consumers is also being tested by third-party sellers.



If you don't sign up for MCN, you won't get the support of the supply chain and the anchor staff, resulting in the problems of too high live broadcast cost and too few selection categories. This is also the fundamental reason why SF, Zhongtong and Yunda live broadcast frequency is getting lower and lower.



Although logistics transportation is an important link in the live broadcast e-commerce field, its importance level is lower than that of the supply chain and anchor. They have no goods and no perfect e-commerce system. Excessive reliance on MCN's supply chain and personnel is an urgent problem to be solved.



However, if express companies want to use live broadcast as the second growth curve, they will have a long way to go.



Source / zinc Finance (id:xincaijing)



Author / sunpengyue



Edit / gal

主站蜘蛛池模板: 国内精品久久久久_免费国产小视频_国产免费看av_成年人的免费视频_69福利影院_国内精品一级片_韩日不卡视频_亚洲欧美综合区丁香五月小说 | 西西大尺度美軳人人体bt_蜜臀在线一区_欧美三级午夜理伦三级富婆_亚洲中文无码线在线观看_亚洲性夜色噜噜噜7777_女人做爰高潮时叫要精免费的视频_大黄网站免费在线观看_亚洲天堂岛国片 | 欧美大码少妇_超碰一区二区_狠狠久久精品中文字幕无码_久久综合射_亚洲精品无码成人AAA片_色wwww全部免费_免费毛片一级_希岛爱理aⅴ在线中文字幕 | 一区二区三区不卡在线观看_国产精品女人呻吟在线观看_四虎2022永久免费人口_欧美精品99无码一区二区_77色77国产欧美在线_亚洲精品美女在线_奇米色欧美一区二区三区_欧美精品久久一区 | 国产片在线免费观看_亚洲av无码成h人动漫无遮挡不卡_www日本高清视频_91成人午夜_午夜性大片_av在线播放网址_久久思热_日韩人妻无码精品久久久不卡 | 看全色黄大色黄女片_亚洲欧洲日产国码综合在线_99精品自产国偷产在线_国精品**一区二区三区在线蜜桃_亚洲91p_欧美日韩在线精品_538久久_欧美国产精品久久久久久免费 | 亚洲国产熟妇无码日韩_国产亚洲欧美日韩国产片_女人天天干夜夜爽视频_日韩在线观看视频一区二区三区_中国XVIDEOS厕所偷窥_狠狠色狠狠色综合日日不卡_在线观看免费亚洲_国产又色又爽又黄的网站在线 | 久久久综合免费视频_国产愉拍自愉免费第1页_日本一卡二卡3卡四卡网站精品_99久精品视频_国产成人久久av977小说_国产xxxx搡xxxxx搡麻豆_欧美日韩成人一区二区_亚洲色综合 | 俺也来俺也去俺也射_午夜精品久久久久久久久_国产高清一级毛片_日本线视频www_少妇粉嫩小泬白浆流出_99久久精品毛片免费_亚洲AV无码专区日韩乱码不卡_久久夜夜躁天天躁背后的原因 | 女女互磨互喷水高潮les呻吟_av网址免费观看_97精品久久久久中文字幕_快色视频_国产亚洲中文字幕在线_玩偶姐姐在线观看免费_亚洲日韩精品一区二区三区_东凛mdyd950在线播放 | 欧美日韩一区在线播放_亚洲高清人人爽夜夜爽AV毛片_亚洲成在人线aⅴ免费毛片_亚洲区一区二区_欧美破苞系列二十三_国产初高中生视频在线观看_午夜性又黄又爽免费看尤物_国产精品亚洲第一区在线暖暖韩国 | 无码视频免费一区二三区_东南亚一级毛片_在线观看亚洲_噜噜吧噜噜色_色噜噜狠狠色综合久_一级黄色带_内射无套在线观看高清完整免费_宅男撸66国产精品 | 欧美肥妇毛多水多BBXX_亚洲国产制服_国产成人久久精品77777综合_永久天堂网AV手机版_久久天堂网_人人天干天干啦夜天干天天爽_成人深夜www视频免费软件_欧美区视频 | 欧美性战a久久久久久_欧美性爱一区三区_大地免费资源观看_精品1区2区3区4区_国产在线榴莲视频导航_97久久精品人人槡人妻人人玩_一级红色毛片_国产AV无码专区亚洲版 | 欧美另类videosbestsex_亚洲av日韩av激情亚洲_国产欧美日韩在线播放_成年无码AⅤ片在线观看_青草精品视频_在线精品国产一区二区三区_四虎一区二区成人免费影院网址_日本视频在线 | 狠色狠狠色狠狠狠色综合久久_99精品视频一区二区_操操操av_一级视频在线观看视频在线啦啦_久久93_chengren网站_国产经典1区2区3区_A毛片免费全部播放 | 国产精品日韩一区二区三区_vps私人毛片_欧美younv交_免费观看韩国理论片_国产精品一二三区视频出来一_粉嫩饱饱鱼一线天在线观看_国模少妇一区二区三区咪咕_日日做夜狠狠爱欧美黑人 | 欧美性战a久久久久久_欧美性爱一区三区_大地免费资源观看_精品1区2区3区4区_国产在线榴莲视频导航_97久久精品人人槡人妻人人玩_一级红色毛片_国产AV无码专区亚洲版 | 亚洲小说少妇区图片_亚洲国产欧美在线人成_日本欧美v大码在线_国产精品精品自在线拍_国产亚洲一本大道中文不卡_在线观看黄动漫_亚洲国产精品一二三_国产精品免费看视频 | 91嫩草国产线免费观看_欧美日产亚洲国产精品_国产视频午夜_成人永久免费网站在线观看_逼逼操操_国产精品国产精品不卡_国产98色在线_亚洲精品一区国产精品 男人j桶进女人p无遮挡免费的视频_亚洲kkk4444在线观看_极品少妇被啪到呻吟喷水_国产精品臀控福利在线观看_97视频国产自在自线2020_视频h在线_国产成人午夜福利r在线观看观看_午夜福利啪啪片 | av成人免费在线_色在线视频网站_国产ts视频_国内xxxx乱子另类_久久综合草_无码欧美熟妇人妻影院_九九热久久99国产盗摄蜜臀_色资源av | 国产国语性生话播放_亚洲综合日韩欧美_2018高清国产一区二区三区_人与善性猛交xxxx视频_小污女小欲女导航_精品对白一区国产伦_麻豆国产VIDEOFREE高清_bt久久 | 日韩成人高清_精品韩国三级在线观看视频_天堂中文在线资源_久久久久91_最近最新中文第一页_日本丰满大乳无码免费看_日本韩国视频在线观看_无码人妻久久一区二区三区 | 日韩av黄色网址_久久99国产精品一区二区_国产自在自线午夜精品视频在_韩国久草_91爱网_免费看成人毛片无码视频_娇喘抽搐高潮喷水A片免费观看_亚洲国产精品久久久久久女王 | 久久99精品久久久秒播_真实嫖妓大龄熟妇_成人性生交大片兜免费看r_亚洲免费一区二区_欧美在线观看污_2021国产精品自在自线_成人无码www免费视频网站软件_久久99精品久久久久久 | 99久久婷婷国产一区二区三区_性国产丰满麻豆videosex_99久久国产综合精品无码_国产一区99_就去色成人网_免费毛片一区二区三区久久久_国产四区在线观看_激情第一区仑乱 | 国产91在线播放九色快色_最近免费韩国日本HD中文字幕_日韩和欧美一区二区三区_国产亚洲欧洲997久久综合_在线观看国产麻豆_亚洲女人天堂色在线7777_超级碰人妻明星香蕉97_天天影视色香欲综合网网站86 | 国产成人综合色在线观看网站_无人区乱码一区二区三区_宝贝小嫩嫩好紧好爽H视频_性做久久久久久免费观看_国产伦久视频在线观看_亚洲国产一线二线三线_少妇欲求不满_免费看国产一级片 | 欧美一区二区三区老人_久久久女女女女999久久_日本熟妇浓毛_又粗又硬成人免费大片_日韩成人在线播放_青青草视频污_自拍av在线_国偷自产一区二区三区蜜臀 | 999精品在线观看_97午夜理论片影院在线播放_亚洲精品美女久久17c_亚洲丝袜制服美女av_中文乱码字幕高清一区二区_国精一区二区三区_久久精品视频网址_日韩AV无码久久精品免费 | 国产偷自拍对白在线视频_国产精品一二三区视频_欧美精品一区二区三区手机在线_国产精品成人在线播放_亚洲老妇色熟女老太_91麻豆精品国产综合久久久久久_手机在线免费av_亚洲精品韩国美女在线 | 久久久精品人妻一区二区三区蜜桃_美女视频在线观看黄_大地8在线观看免费影视大全_999人在线精品播放视频_日韩视频一二区_亚洲同人在线播放_天堂精品在线_午夜国产精品成人 | 国产精品久久久久久久模特_欧美日本亚洲视频_狠狠色伊人亚洲综合成人_天天摸天天操天天舔_日本高清免费在线视频_亚洲AV成人片色在线观看高潮_日韩成人高清视频_超碰成人在线播放 | 色接久久_欧亚乱熟女一区二区三区在线_激情综合色五月六月婷婷_18无码粉嫩小泬无套在线观看_h视频免费_成·人免费午夜视频_天堂网在线最新版www_79年熟女大胆露脸啪啪对白P | 国产片在线免费观看_亚洲av无码成h人动漫无遮挡不卡_www日本高清视频_91成人午夜_午夜性大片_av在线播放网址_久久思热_日韩人妻无码精品久久久不卡 | 在线日韩AV永久免费观看_熟女chachacha性少妇_欧美日韩一区二区三区不卡视频_国产一二三区在线播放_成人精品人伦一区二区三区水拆_国产太嫩了在线观看_色多多入口_国产资源在线免费观看 | 欧美性战a久久久久久_欧美性爱一区三区_大地免费资源观看_精品1区2区3区4区_国产在线榴莲视频导航_97久久精品人人槡人妻人人玩_一级红色毛片_国产AV无码专区亚洲版 | 福利在线看_日本在线天堂_热久久国产_日韩不卡在线观看日韩不卡视频_国产日产欧产精品精品蜜芽_韩国一级片免费_亚洲欧美日韩综合在线_免费不卡视频 | 久久久久影视_欧美亚洲日本一区_国产精品久久久久久久免费_六月婷色_精品日韩在线视频_麻豆文化传媒www网站入口_精品国产美女a久久9999_亚欧美一区二区 | 国产精品亚洲欧美大片在线观看_色偷偷wwww88888_日本伦理一区_91av网站在线观看_国产精品无码高清在线_97香蕉久久国产超碰青草软件_CHINESE熟妇与小伙子MATURE_亚洲二页 | 欧一区二区三区_色婷婷狠狠久久综合五月_国产国产成人久久精品_国产ts一区_日本一区二区三区乱码_狠狠操导航_国内黄色网址_久久久久亚洲精品国产 |